Oct
26
Thu
Givegab Nonprofit Fundraising Platform Engage & Launch Demonstration @ Webinar
Oct 26 @ 12:00 pm – 1:00 pm
Givegab Nonprofit Fundraising Platform Engage & Launch Demonstration @ Webinar | Burlington | Vermont | United States

This webinar is brought to you in partnership with Givegab, NetSquared and Common Good Vermont

GiveGab is The Nonprofit Fundraising Platform that helps nonprofits across the United States engage their donors, volunteers, and fundraisers in one easy to use platform and donor management system.

Did you participate in Vermont Gives Day of Giving? You’re already set up to use the GiveGab platform, making for a seamless transition to manage, engage, and delight your organization’s supporters and build stronger and longer lasting relationships!

This webinar will cover everything you need to know about GiveGab and the tools and resources available to nonprofits using the platform. If you’re looking to broaden your online engagement and better manage your supporters in the process, this webinar is for you!

From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Oct 26 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Nov
2
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 2 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Nov
7
Tue
VT Web Marketing Summit @ Hilton
Nov 7 @ 8:00 am – 4:30 pm

Started in 2010 with only 80 attendees and a goal to instill a digital mindset to marketing professionals in Vermont & New Hampshire, the VT Web Marketing Summit has grown to be recognized as one of the leading annual conference that delivers some of the boldest, brightest and immersive digital marketing trends, strategies, challenges and success stories.

REGISTER HERE! 

Nov
9
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 9 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Big Data, Politics and the 2020 Election @ City Hall
Nov 9 @ 5:30 pm – 8:00 pm
Big Data, Politics and the 2020 Election @ City Hall  | Burlington | Vermont | United States

Public Talk and Call To Action with Jeff Chester, Center for Digital Democracy

Jeff Chester, Director of the Center for Digital Democracy and national advocate for media justice, joins us on Thursday, November 9th at 5:30 p.m. at City Hall in Burlington, VT for a provocative and timely talk about how Big Data threatens to change Politics and Democracy forever and what we can do to stop it. The event begins at 5.30 with a reception, followed by the Public Talk at 6 p.m. ending at 8 p.m.

 

Today’s political candidates and issue campaigns are now fully integrated into the growing Big Data marketing infrastructure. Data management platforms, marketing clouds, and other new data services enable information about one’s finances, health, race, ethnicity, shopping behavior, and geo-location to be combined with political interests, reading habits, and voting records. Facebook, Google and other digital platforms are facilitating many of these techniques, monetizing and normalizing “fake news,” “dark posts,” voter suppression and other practices, and challenging fundamental principles such as privacy, data protection, and individual autonomy.   Using the systems set up by digital advertisers such as Facebook, Russia and others can now easily manipulate the electoral process.

 

In light of these new digital Big Data political operations, Jeff Chester will focus on how to protect the integrity of the democratic electoral and decision-making process and address how:

 

  • Political messages can be crafted to appeal to a person’s fears, concerns, and deep subconscious processes; they can be tested, refined, and altered in real time to maximize impact, and can be targeted to individuals through social media and other platforms with little or no transparency or public accountability.  
  • In the emerging Internet-of-Things era, a spectrum of sophisticated technologies —  including biosensors, artificial intelligence, and augmented reality — will become central tools in political campaigns.  
  • Political Big Data digital targeting played a role in the election of President Trump as well as the Brexit vote. Looking ahead, Jeff will offer advocacy and public policy for action.

 

$10+ Donation Gratefully Accepted

Funds raised to support VT Community Media vs. Comcast Federal Case

 

Produced in partnership with ACLU Vermont, VPIRG, AARP VT, Burlington NetSquaredCommon Good Vermont, VCAM and RETN.

 

Nov
16
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 16 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.