Oct
26
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Oct 26 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Nov
2
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 2 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Nov
7
Tue
VT Web Marketing Summit @ Hilton
Nov 7 @ 8:00 am – 4:30 pm

Started in 2010 with only 80 attendees and a goal to instill a digital mindset to marketing professionals in Vermont & New Hampshire, the VT Web Marketing Summit has grown to be recognized as one of the leading annual conference that delivers some of the boldest, brightest and immersive digital marketing trends, strategies, challenges and success stories.

REGISTER HERE! 

Nov
9
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 9 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Nov
16
Thu
From Audit to Redesign: The Complete Nonprofit Website Toolkit @ Webinar
Nov 16 @ 1:00 pm – 2:30 pm

Thursdays between October 19 – November 16, 1:00 to 2:30pm Eastern

Your website is the face of your organization, but like any familiar face, over time, you stop seeing it the way others see it. Maybe it’s time to take a fresh look at your site to understand whether your audience and your staff members are getting what they need from it.

Over five sessions Idealware will help you think through how to develop a more useful and engaging website. We’ll walk you through website basics, how to lead a redesign project, best practices for accessibility, mobile optimization, content management systems, technical details, and online branding. We’ll also talk about how website content works alongside email, direct mail, and social media efforts to create an organization’s communications mix.

During this course you’ll:

  • Audit your site against a core set of questions.
  • Define goals for how your website will serve your audience.
  • Learn best practices for designing an accessible, usable, and polished website.
  • Think through your content strategy and approach to your site’s design.
  • Dig into website analytics and how you can use metrics to optimize the user experience for your site visitors.
  • Review the technical side of developing and managing your website.
  • Synthesize your research, ideas, and strategies into a vision that you can share across your organization. Create an action plan and prioritize the steps you will need to take.

Course Schedule

All sessions take place on Thursdays at 1 pm Eastern and last for 90 minutes.

October 19: Starting the Audit Process

We’ll kick off the course by helping you define your priorities and set goals. Then we’ll cover how to lead a hands-on website audit while applying web design best practices. We’ll also review strategies for user interviews and surveys so you can see through other people’s eyes what’s working on your website and what needs improvement. And then we’ll spend a substantial amount of time discussing how to synthesize your research, ideas, and strategies into a vision that you can share across your organization.

October 26: Defining Your Design and Content Strategy

A website needs content before it can be useful to your constituents. In this session, you’ll learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is just as important as the content. We’ll talk about how to assess your graphic design and site navigation and walk you through, step by step, how to look at your own site with a critical eye. We’ll also introduce wireframing—a method for visualizing and organizing the structure of your website.

November 2: Fleshing Out an Accessible and Usable Website

In this session, we’ll take a look at the goals and best practices behind core web pages. We’ll also cover website analytics to help you identify what’s working and what isn’t, search engine optimization (SEO) to ensure that your site can be found on Google and other sites, and user testing. You’ll also receive a checklist for best practices for usability and accessibility.

November 9: Let’s Get Technical

With your strategy and goals defined, it’s time to get under the hood. In this session, we’ll cover the technical side of website design, starting with an overview of content management systems (CMSs), which make it easier for nontechnical staff members to create or update website content themselves. We’ll also talk about responsive design and other practices for building mobile-friendly websites. Finally, we’ll end with a discussion on integrating your website with your database, online payment tool, and other systems.

November 16: Defining Your Priorities and Moving Forward

Now that your strategy is in place, and you have an understanding of the tools involved, it’s time to put your plan into action. We’ll start with an overview of the typical website development process, then talk through how to know whether you need a whole new site, or just an update to your existing one. If you just need to make updates, we’ll define a process to map out what updates should go in a first phase, and then what should come next. We’ll also talk through what you can do yourself and what tasks are best left to a consultant. By the end of this session, you’ll walk away with an action plan for “quick hits” and an outline for a more substantial project.

Other Info

  • Participants will be given optional homework assignments.
  • You can expect to spend one to two hours each week on these assignments.
  • Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
Dec
5
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Dec 5 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.

 

Dec
12
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Dec 12 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.

 

Dec
19
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Dec 19 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.

 

Jan
9
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Jan 9 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.

 

Jan
16
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Jan 16 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.

 

Jan
23
Tue
The Nonprofit Social Media Success Toolkit @ Webinar
Jan 23 @ 1:00 pm – 2:30 pm

Tuesdays, December 5 – 19 & January 9 – 23 | 1:00 – 2:30 PM Eastern

Social media can be fun, but unless you have a strategy, the time you spend posting and retweeting won’t make much difference. It’s time to get real value from your social media work and convert “likes” into meaningful engagement, including information sharing, activism, and donations.

Join us for “The Nonprofit Social Media Success Toolkit” where, over six weeks, we’ll show you how to do more than just be on social media. We’ll teach you how to be successful on social media.

Through participation in this course, you will:

  • Explore how social media can help you develop and grow your brand.
  • Consider your audience and think through strategies for motivating them to take action.
  • Learn how social media tools can work with your other communications channels to reinforce and amplify your messages.
  • Begin creating a social media policy for your organization.
  • Review ways to approach fundraising on social.
  • Discover tools and data techniques to measure social media success.
  • Begin designing a written social media strategy.

If your nonprofit is on social media, you don’t want to miss this chance to get organized and take a more strategic approach. Join us today and begin owning your social media success.

Toolkit Schedule

Note: We’ll take a two-week break during the holidays.

December 5: Branding Through Social Media

We’ll kick off the course with the concept of branding through the lens of social media. Over 90 minutes we’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.

December 12: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment

People “like” your Tweets or Facebook posts, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, and even donating. Armed with case studies, industry research, and expert experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.

December 19: Integrating Social Media with Your Other Communications Channels

Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.

January 9: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important news stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.

January 16: Measuring Your Social Media Efforts

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk you through the social media stats that experts rely on and also discuss the tools that can help you gather data, analyze your results, strengthen what works, and change what doesn’t.

January 23: Creating a Social Media Policy

Your social media channels are your organization’s public voice. They’re also an opportunity for transparency and two-way conversations. This session will help you develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.

Other Info

  • Every session and demo will be recorded and available to individuals who have registered for the course.
  • A weekly email will include access information for the recordings collected that week.
  • Please register with the email address where you would like to receive the access code and dial-in information for the online seminar.
  • Also, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder.
  • All registered participants are granted access to the recordings of each session.
  • Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts.

About Your Trainer

Sarah Beaulieu, GreenLight Fund Sarah has extensive experience in fundraising, communications, strategic partnerships and organizational strategy. She is currently Senior Advisor to the GreenLight Fund, and serves as a coach, consultant, and trainer to leaders and nonprofits. Previously, Sarah was the Senior Advisor to the Opportunity Nation campaign, leading on strategic partnerships and developing, supporting and executing the campaign’s key priorities. Prior to that, she was the Vice President for Organizational Strategy and Development at Be the Change, Inc. and held senior fundraising positions at University of Massachusetts Foundation, Boston College and Brown University. Sarah serves on the board of the Boston Area Rape Crisis Center, and is a national advocate and voice on the issue of sexual violence. She graduated from Brown University and has an MBA from Boston College. Sarah lives in Boston with her husband and two small children.